Your target audience is the group of consumers who are most likely to want you product or service. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors...

Shaya Shree Pabari

July 24, 2022

The phrase ‘brand authenticity’ gets thrown around a lot in the marketing industry and you often hear marketing experts talking about how essential it is. So, what is brand authenticity, why is it important and how can your brand be authent

Shaya Shree Pabari

July 4, 2022

Influencer marketing has become increasingly popular in the last few years, along with the growth of social media. Influencers generally refer to people who create content across different social media platforms, mainly on YouTube...

Shaya Shree Pabari

June 27, 2022

This summer our TVs have welcomed back the popular ITV reality show ‘Love Island’ and while some may roll their eyes and call it rubbish TV (not us!), its popularity is undeniably a huge marketing success. Here are some of...

Shaya Shree Pabari

June 20, 2022

Instagram analytics can be an extremely helpful tool to track how well your social media is performing, and help plan your future social media strategy. Here are the top 5 metrics you should be looking for:...

Shaya Shree Pabari

June 16, 2022

Instagram algorithm 101 We always hear people talking about the algorithm, but no one ever explains how it actually works, so today we are going to exactly that! There are six factors the Instagram algorithm takes into account when...

Shaya Shree Pabari

February 7, 2022

We spend a considerable amount of time centred around Digital Community Management so we have had to deal with a fair share of negative comments and complaints on social media. Smaller businesses aren’t immune - it’s very likely you will...

Shaya Shree Pabari

January 31, 2022

DIGITAL MARKETING FUNNEL: The term “funnel” is used to represent the path to your audience takes to buy, with some leaving this trail, deciding not to buy, and others continuing all the way to the checkout. The funnel reflects the...

January 24, 2022

Here are our top 5 Instagram tips for you to try out yourselves: Post 2/3 times per week & 1 story a day.Like, comment, share & save others posts. Increase engagement and do what you’d like people to do for you...

Shaya Shree Pabari

January 17, 2022

Looking to boost your Instagram engagement? We’ve got you! Here are some quick ways to boost your Instagram engagement and get those numbers soaring!...

Shaya Shree Pabari

January 10, 2022

Instagram shows your content to 7% of your audience and if they don’t engage, the algorithm won’t show it to more people. This is completely false. Your post appears on every single one of your follower’s feeds if they keep scrolling long..

Shaya Shree Pabari

January 3, 2022

How to make time for marketing as a business owner: Batch Create Content: Try creating content a month, 2 weeks or even a week in advance, rather than posting spontaneously when you feel like it! It will easy the pressure of needing to...

Shaya Shree Pabari

December 27, 2021

FREE story content ideas… for a whole week? YES PLEASE! Monday Share 3x stories using the story engagement stickers (polls, quiz, question box) connecting with your audience after the weekend...

Shaya Shree Pabari

December 20, 2021

STEP 1: DETERMINE WHO YOUR COMPETITORS AREIdentify your competitive keywords - Choose the top 5 - 10 key words that have the most relevance to your business and Google them. Then check who appears in social searches for...

Shaya Shree Pabari

December 13, 2021

Want to nail your Instagram strategy? Say no more! We have come up with 15 questions to help you get started with your Instagram Strategy…

Shaya Shree Pabari

December 6, 2021

Here is our quick guide for how to write the perfect Instagram caption: Don’t throw it away: Anything is better than no caption at all, it’s valuable real estate - use it!! Don’t ramble:...

Shaya Shree Pabari

November 29, 2021

You haven’t optimised your profileYour bio is one of the first things your audience looks at. If it isn’t strong, it can turn followers away. Your content isn’t engaging...

Shaya Shree Pabari

November 22, 2021

Learn how to avoid these Instagram mistakes and make sure your brand isn’t making careless blunders or missing the market with your content. NOT FOCUSING ON ‘SAVES’Say goodbye to likes, and a big, fat, hello to saves! With Instagram...

Shaya Shree Pabari

November 15, 2021

We always hear people talking about the algorithm, but no one ever explains how it actually works, so today we are doing exactly that! There are six factors the Instagram algorithm takes into account when deciding on what content appears...

Shaya Shree Pabari

November 8, 2021

We always see posts on Instagram from frustrated business owners who blame the algorithm for their posts not being seen. However, have you thought of making the most of Instagram and applying all the tips and tricks for getting your posts..

Shaya Shree Pabari

November 1, 2021

So you want to do a giveaway? Let us tell you how to make it successful! Here are the steps to take to have the best giveaway with high engagement. When used correctly and rarely, giveaways can be really beneficial to your page. They can...

October 25, 2021

Experiencing low engagement can be very disheartening. However, it’s important to remember that low engagement isn’t permanent - it’s temporary! Here are 5 things you should do when you’re experiencing low engagement:...

Shaya Shree Pabari

October 18, 2021

Is your Instagram just now growing like you thought it would?These tips can help you find what you may be doing wrong! Make sure to sell yourself with your business, it’s another thing that differentiates you from your competitors...

Shaya Shree Pabari

October 11, 2021

It’s no surprise that many people, companies and businesses use social media every single day. Social media is a different form of marketing/advertising than the old school TV, magazines etc. If used correctly, it can be a powerful tool...

Shaya Shree Pabari

October 4, 2021

This is something we get asked a lot! Most people think that you need a lot of followers in order to make the explore page or dominate hashtag results pages. This is wrong! The algorithm will decide if they think your content is ‘great’...

Shaya Shree Pabari

September 27, 2021