Learn how to avoid these Instagram mistakes and make sure your brand isn’t making careless blunders or missing the market with your content.

NOT FOCUSING ON ‘SAVES’
Say goodbye to likes, and a big, fat, hello to saves! With Instagram playing around with the removal of likes, success metrics for Instagram feed posts are now favouring “saves”. This means that if you want to grow your Instagram account, you need to focus on getting people to save your Instagram posts.

NOT FOCUSING ON REELS
Reels are Instagram’s newest video feature on the platform. Instagram always benefits people in the algorithm who use Instagram’s newest features. Get creating.

NOT USING THE RIGHT HASHTAGS
You only have 30 hashtags per post, so make them great!

NOT DOUBLING DOWN ON UNICORN CONTENT

This is the most algorithm proof strategy. The unicorn strategy is looking at the hottest possible posts on other similar accounts to you and find content that outperforms majority of content.

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