I have just completed a degree in Advertising at the University of the Arts in London. My degree has allowed me to recognise the importance behind social media and influencer marketing when it comes to advertising a brand. I love all things creative whether that be through social media, art or advertising. I believe social media allows brands to go viral and find their target audience easily and effectively. Especially with apps like TikTok where I have seen the power it has over brands, artists, music and influencers. I am constantly wanting to engage with trends as I understand my generations love for this type of content and how they appreciate when brands utilise apps like TikTok. I love to see companies grow and succeed using these platforms as it is an exciting form of advertising! In my spare time I love to draw, explore London and go on TikTok!